If you run a business online and want to increase your presence on the internet then article marketing is a viable marketing tool you can take advantage of. With that said, starting article marketing without knowing the proper steps can hinder your advancement and waste valuable time you have invested into writing the article. Understanding the main points of article marketing and implementing them can greatly help your cause and business advancement.
This first tip should go without saying, but make sure your articles are high quality. If you have spelling errors or punctuation errors in your article will appear as if an amateur wrote it. That is not good for your creditability. If you are hiring someone overseas to write the article, make sure you give them good direction and proof read the article yourself before you publish it.
Make sure you know what you are talking about. If you are taking the time to write or have an article written for you make sure the article is in fact true, otherwise your readers will not trust you and all this article marketing work was for nothing.
Social media also plays a huge rule in article marketing. Many article sites today have “Post to Facebook” or “Tweet This” on the article published page. If someone likes what you are writing about they can share it with their friends and readers. This alone can have a huge impact on your article marketing efforts.
When you publish an article you should allow others to repost the content. At first, a beginner might think they should not let others reuse the content, this would be a big mistake. Always allow blogs and other type of content websites to also host your article, this can be a very efficient and simple way to gain new readers. Just make sure they carry your resource box or other links within the article when they republish your content.
If you want quality, up to date news make sure you stay up to date on current events within your niche. A good way to do this is to subscribe to your competitors or other similar sites RSS feed. This will allow you to keep up to date on other authority sites within the same space you are in.
Make sure you match the tone that your readers desire, tone is important so your readers can relate to you on a deeper level. This is a radically overlooked element of article marketing and one that many article writers get wrong. Research has shown that if the right tone is not represented in the article the readers are far more likely to stop reading. Know your reader; if they are looking for a review make sure your writing reflects that. If they are looking for an informative tone make sure your article reflects that.
Keep your information clean, up to date, and on point with the topic at hand. Write about topics people want to hear and enable your readers to share their content with other readers. Do this properly and you should have no problem expanding your business and making the most of your article writing efforts.